Visual continuity
A coherent set of forms, materials and details that could travel between platforms.
NEXUS STUDIOS × EE / 2024
EE
GameDay.
A connected collection of playful digital spaces, built to carry one visual language across four very different game experiences.
01 / OVERVIEW
ENVIRONMENT ART
GAME-READY ASSETS
WORLD BUILDING
Four games.
One world.
231 Studios worked with Nexus Studios to create environment assets for EE GameDay 2024: a campaign spanning multiple playable formats and platforms.
Our job was to help the spaces feel like parts of the same event while giving each game enough of its own character, clarity and pace.
- CLIENT
- Nexus Studios
- CAMPAIGN
- EE GameDay
- DISCIPLINE
- Environment art
- YEAR
- 2024
02 / THE WORK
SHARED LANGUAGE
DISTINCT PLAY SPACES
Made to feel
connected.
The asset set supported four experiences: EE Wembley Goal Run, EE Cross Country Run, EE Moonshot Mission and a Fortnite minigame map.
Repeated materials, lighting cues and branded architectural details helped each setting belong to GameDay without flattening the personality of the individual games.
Readable spaces
Clear silhouettes and strong landmarks designed to support players as well as the campaign.
Production-ready art
Game-ready assets prepared with the wider technical and creative pipeline in mind.
03 / WHAT WE MADE
SELECTED ASSETS
TEXTURES + MATERIALS
MODULAR PIECES
The pieces
behind the world.
A closer look at selected assets produced by 231 Studios, from hero props and interactive landmarks to the modular pieces that helped hold the wider GameDay world together.
04 / GALLERY
SELECTED PROJECT VIEWS
Inside
GameDay.
BUILT FOR PLAY
The environments needed to work from the player’s point of view first — with the campaign identity embedded into the world around them.
05 / NEXT